Principles of Marketing

Subject MKTG10001 (2015)

Note: This is an archived Handbook entry from 2015.

Credit Points: 12.5
Level: 1 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2015:

Summer Term, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 05-Jan-2015 to 15-Feb-2015
Assessment Period End 27-Feb-2015
Last date to Self-Enrol 09-Jan-2015
Census Date 16-Jan-2015
Last date to Withdraw without fail 06-Feb-2015

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 02-Mar-2015 to 31-May-2015
Assessment Period End 26-Jun-2015
Last date to Self-Enrol 13-Mar-2015
Census Date 31-Mar-2015
Last date to Withdraw without fail 08-May-2015

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period 27-Jul-2015 to 25-Oct-2015
Assessment Period End 20-Nov-2015
Last date to Self-Enrol 07-Aug-2015
Census Date 31-Aug-2015
Last date to Withdraw without fail 25-Sep-2015


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: Semester 1 and 2: One 2-hour lecture and one 1-hour tutorial per week; Summer Semester: Two 2-hour lecture and one 2-hour tutorial per week for six weeks
Total Time Commitment:

• Semester 1 and Semester 2: 3 hours per week plus a minimum of 6 hours per week in self directed study;
• Summer Semester: 6 hours per week plus a minimum of 12 hours per week in self directed study.
Prerequisites: None
Corequisites: None
Recommended Background Knowledge:

Please refer to Prerequisites and Corequisites.
Non Allowed Subjects:

Students may not gain credit for both 325-211 Principles of Marketing and MKTG10001 Principles of Marketing.
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Coordinator

Mr David Toleman, Prof Angela Paladino, Prof Simon Bell

Contact

Summer: a.paladino@unimelb.edu.au

Semester 1: a.paladino@unimelb.edu.au and david.toleman@unimelb.edu.au

Semester 2: simonb@unimelb.edu.au

Subject Overview:

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.
Learning Outcomes:

On completion of this subject, students should:

1) Have knowledge and comprehension of basic theories and models within marketing

2) Be able to analyse and critically evaluate marketing practice and explain why some marketing activities are more successful than others

3) Be capable of applying major theories and models to marketing problems presented in case studies and assignments.
Assessment:

A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
Prescribed Texts:

You will be advised of prescribed texts by your lecturer.
Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • High level of development: written communication; collaborative learning; problem solving; team work; application of theory to practice; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources.

  • Moderate level of development: oral communication; receptiveness to alternative ideas.
  • Some level of development: use of computer software
Notes:


Related Course(s): Graduate Diploma in Management Studies
Related Breadth Track(s): The Mind of the Consumer
Marketing Strategy
Marketing Communications and Branding
Product Management

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