Postgraduate Diploma in Management (Marketing)

The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation.

The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation.

The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.

General Management Subjects

• Leadership (unit subject)
• Social Responsibility & Ethics (unit subject)
• Financial Accounting
• Managing People

Required Marketing Subjects:

• Marketing
• Consumer Behaviour
• Marketing Strategy

The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:

• Brand Management,
• Channels of Distribution,
• Product Management,
• Marketing Communications.

During, or upon completion of the program students may apply to transfer into Master of Marketing, and if successful, all Graduate Diploma in Marketing subject credits will count towards that program

Core subjects

1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criterion –
• an undergraduate degree with at least H2B (70%) average; and
• a minimum of two years full time relevant work experience normally gained after graduating from an undergraduate degree.

2. The Selection Committee may conduct interviews for short listed applicants or call for referees reports and employer references to elucidate any of the matters referred to above.

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability