Global Marketing

Subject MKTG20009 (2014)

Note: This is an archived Handbook entry from 2014.

Credit Points: 12.50
Level: 2 (Undergraduate)
Dates & Locations:

This subject is not offered in 2014.
Time Commitment: Contact Hours: One 2-hour lecture and a 1-hour tutorial per week
Total Time Commitment:

3 hours per week plus a minimum of 6 hours per week in self directed study
Prerequisites:

MKTG10001 Principles of Marketing

OR

325-211 Principles of Marketing
Corequisites:

MKTG10001 Principles of Marketing
Recommended Background Knowledge:

Please refer to Prerequisites and Corequisites.
Non Allowed Subjects:

Students may not gain credit for both 325-309 Global Marketing and MKTG20009 Global Marketing.
Core Participation Requirements:

For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Contact

Email: maxnt@unimelb.edu.au

Subject Overview:

This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and ethical environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.
Learning Outcomes:

On successful completion of this subject, students should be able to:

  • Appreciate and evaluate some of the major analytical frameworks that form the basis of international/global marketing management,
  • Demonstrate an understanding of the complexities of operating in the global marketplace,
  • Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries,
  • Critically evaluate some of the major debates occurring in the field of international marketing
Assessment:
  • A 2-hour end-of-semester examination (60%)
  • Assignments (group and individual) totalling not more than 3000 words due in weeks 5 and 10 (30%)
  • Tutorial Participation (10%)
Prescribed Texts:

You will be advised of prescribed texts by your lecturer.
Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

  • High level of development: collaborative learning; team work; application of theory to practice.

  • Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

  • Some level of development: use of computer software.
Related Course(s): U21 Diploma in Global Issues
Related Breadth Track(s): Marketing Strategy

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