Graduate Diploma in Marketing

The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation

The Graduate Diploma in Marketing aims to equip managers from any functional area or industry with an in-depth understanding of markets, marketing decision variables, and the market oriented organisation

The course comprises nine subjects, three of which are compulsory General Management subjects (two units plus two full subjects). Three are compulsory Marketing subjects and the remainder are Marketing elective subjects. The program must be completed within two years, that is, within eight consecutive terms.

Compulsory Subjects

Elective Subjects

The remaining three subjects must be chosen from a range of marketing electives and might include existing subjects such as:

PRODUCT MANAGEMENT

1. In order to be considered for entry, applicants must have completed:

• an undergraduate degree; and

• two years of full-time work experience; and

• a personal statement outlining why they wish to be considered for the course.

Applicants are also required to nominate referees.

Meeting these requirements does not guarantee selection.

2. In ranking applications, the Selection Committee will consider:

• prior academic performance; and

• the professional experience; and

• the personal statement; and

• the referee reports

3. The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Admission and Selection into Course Policy [link].

4. Applicants are required to satisfy the university’s English language requirements for postgraduate courses [link]. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance band 6.5 [link] is required.

Note.

• These programs are only available part-time and direct admission to the Master of Marketing is not usually permitted. Students who successfully complete the Graduate Diploma in Marketing may be eligible to progress to the Master of Marketing with 112.5 points credit (a weighted average mark of at least H2B (70%) is normally required).
• Students who discontinue from the Master of Marketing but have successfully completed the requirements of the Graduate Diploma in Marketing will be eligible to receive the Graduate Diploma in Marketing as an exit award.

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability