Master of Marketing

Course 294PN (2014)

Note: This is an archived Handbook entry from 2014.

Year and Campus:	2014 - Parkville
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Level:	Graduate/Postgraduate
Duration & Credit Points:	162.50 credit points taken over 36 months part time.

Coordinator

Jim Frederickson

Contact

Melbourne Business School

Admissions Office

200 Leicester Street

Carlton Victoria 3053 Australia

Tel: + 61 3 9349 8200

Email: study@mbs.edu

Course Overview:	The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.
Learning Outcomes:	The Master of Marketing (MMktg) aims to equip marketing managers with an understanding of the issues involved in the analysis, planning, implementation, and control of marketing programs. Graduates will gain an in-depth understanding of the primary tasks and functions used to achieve the fundamental objectives of marketing management, which are attracting and retaining customers.
Course Structure & Available Subjects:	The Master of Marketing is a 13 subject program, comprising two initial integrative unit subjects, followed by a core of eight subjects. Six of these subjects/units are General Management subjects and the remainder are Marketing Management subjects.
Subject Options:	Required Subjects Subject Study Period Commencement: Credit Points: BUSA90480 Leadership January, April, June, August, September 6.25 BUSA90481 Social Responsibility and Ethics January, March, April, June, August, September 6.25 BUSA90001 Financial Accounting Term 1, Term 2, Term 3, Term 4 12.50 BUSA90224 Managing People Term 1, Term 2, Term 3, Term 4 12.50 BUSA90060 Data Analysis Term 1, Term 2, Term 3, Term 4 12.50 BUSA90193 Managerial Economics Term 1, Term 2, Term 3, Term 4 12.50 BUSA90243 Marketing Term 1, Term 2, Term 3, Term 4 12.50 BUSA90042 Consumer Behaviour July 12.50 BUSA90258 Marketing Research Term 4 12.50 BUSA90261 Marketing Strategy February, July 12.50 Electives The remaining four subjects must be chosen from a range of marketing and marketing-related electives and should include subjects such as: PRODUCT MANAGEMENT Subject Study Period Commencement: Credit Points: BUSA90013 Brand Management January, June, October 12.50 BUSA90033 Channels of Distribution Not offered in 2014 12.50 BUSA90172 Leadership and Change Term 1, Term 4 12.50 BUSA90248 Marketing Communications Term 2 12.50 BUSA90273 Negotiations May, July, August, Term 1, Term 4 12.50
Entry Requirements:	1. The Selection Committee will evaluate the applicant’s ability to pursue successfully the course using the following criterion – • an undergraduate degree with at least H2B (70%) average; and • a minimum of two years full time relevant work experience normally gained after graduating from an undergraduate degree. 2. The Selection Committee may conduct interviews for short listed applicants or call for referees reports and employer references to elucidate any of the matters referred to above.
Core Participation Requirements:	For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Graduate Attributes:	None

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