Creating Music For Advertising

This subject has the following teaching availabilities in 2012:

96 Hours

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

This subject introduces the basics of making music for advertising including, the jingle, sound as persuasion, working to a brief and in a collective, the function of music in advertising and creating music for mass media and multimedia. Creating music for advertising is delivered in two parts: lecture and workshop. Lecture is taught in a large group format and will illuminate the fundamental principals of the use of music in advertising. Workshop is a practical class and provides the opportunity for problem solving through the completion of short assignments and group discussion of issues related to creating music for advertising. During the course students will be required to complete individual tasks and engage in whole group discussion.

On completing this subject students will:

• develop an appreciation and understanding of the nature of creating music for advertising;
• be cognisant of the key elements of creating music for advertising.;
• develop an appreciation of the music in advertising development process in a group environment.

Creating music for advertising logbook (40%)
Completion of a logbook or contributions to a community commons blog that documents observation and practice through individual tasks undertaken at lectures and workshops throughout the semester. The logbook must contain two A4 size pages of entries for each teaching week.

Completion of major music for advertising practical assignment: (60%)
Completion and submission of practical music for advertising assignments that are based on creating music for advertising concepts presented by staff during this subject. Duration: 3 minutes

Late submission
* Unless an extension has been granted, for essays/assignments submitted after the due date, the mark a student is awarded for their work will be reduced by 10% for each day the work is late. Using electronic submission means work may be submitted on any day.
* Unless an extension has been granted, assignments submitted later than 5 working days (or 1 week if due on a weekend) after the due date will not be marked, and will receive no marks.
Hurdle requirements: Students must attend 80% of all scheduled classes and attempt all elements of assessment to be eligible for a pass in this subject.

This subject potentially can be taken as a breadth subject component for the following courses:

• Bachelor of Arts
• Bachelor of Commerce
• Bachelor of Environments

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

On completing this subject students will:

• be critical and creative thinkers, with an aptitude for continued self-directed learning;
• be adept at learning in a range of ways, including through information and communication technologies;
• expand their analytical and cognitive skills through learning experiences in diverse subjects;
• have the capacity to participate fully in collaborative learning and to confront unfamiliar problems.