Global Corporate Strategy

This subject has the following teaching availabilities in 2012:

Approximately 2.5 hours of personal study per hour of class time is required to achieve a satisfactory level of performance

Entry to Master of International Business, Master of Human Resource Management, Master of Commerce (Management), Master of Commerce (Marketing), Master of Management and Master of Management (Human Resources). (MC-MGTS, MC-MGMT, MC-MGTHRES, MC-MGMTHRE, MC-COMMGT, MC-COMMKT).

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For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

This subject examines three core topics in global corporate strategy. The first deals with the task of creating and sustaining competitive advantage by choosing optimal locations. The second relates to the question of entry mode choice. Firms may enter foreign markets by exporting, or by a number of intermediate modes such as franchising, licensing and joint ventures, or by foreign direct investment. The topic will explore the conditions under which alternative entry mode is optimal. The third concerns the changing environments in which firms operate. It explores the impact of globalisation, and advances in information technology and biotechnology on industries and markets.

On successful completion of this subject, students should be able to:

• Identify and apply the theories, models and concepts applicable to the development and implementation of global corporate strategy, including location choice, entry mode choice and dynamic business models;
• Critically evaluate the usefulness of different theories, models and concepts in addressing the problems facing managers making global corporate strategy;
• Formulate and present, both orally and in written form, a response to hypothetical or case-based problems facing firms operating in the global arena.

Assignments totalling 8,000 words, consisting of:

• 1 group assignment of 3,000 words (40%)
• 2 individual assignments of 2,500 words (30%) each

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This subject is not available as a breadth subject.

On successful completion of this subject, students should have improved the following generic skills:

• The application of theories, models and concepts to real world situations facing managers formulating global strategy;
• The synthesis of different theories, models and concepts;
• The analysis and interpretation of complex issues, data and written research material;
• Research, accessing both empirical data and theoretical information from various sources;
• The application of a range of analytical approaches to critically evaluate complex issues;
• Oral and written communication, particularly in relation to the presentation of independent points of view;
• Teamwork in a culturally diverse environment;
• Critical thinking.

Students should undertake this subject in the first semester of study.