Architectural Practice B

Subject ABPL90047 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2011:

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 36 hours: 1x3 hour seminar per week
Total Time Commitment: Not available
Prerequisites: Nil
Corequisites: None specified
Recommended Background Knowledge: None specified
Non Allowed Subjects: None specified
Core Participation Requirements: For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.
The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website : http://www.services.unimelb.edu.au/disability/

Coordinator

Ms Kirsten Day

Contact

Environments and Design Student Centre
Ground Floor, Baldwin Spencer (building 113)

Enquiries
Phone: 13 MELB (13 6352)
Website: http://www.msd.unimelb.edu.au

Subject Overview:

The subject recognizes that future success for design orientated graduates working in the property and construction industries is contingent not only on design skills but on the capacity to compete in a complex globalised marketplace. In order to meet the challenges and opportunities that this complexity engenders the subject covers a range of interlinked concepts drawn from management studies in: business strategy, marketing, competitive advantage, innovation, organisational behaviour, and leadership. This is on order to give students a range of concepts and methods to draw upon in the production of their assessment tasks.

Objectives:
  • to use applied research to formulate strategy within the architectural design firm;
  • forecast and develop scenario planning techniques around firm strategy;
  • design and develop marketing and business plans in order to implement strategy;
  • to apply and use financial forecasting in business plans;
  • to effectively communicate business strategy and plans to people external to the firm;
  • to communicate both quantitative and qualitative concepts of firm value to potential clients;
  • to articulate the external and internal drivers of growth in architectural firms.
Assessment:
  • Assignment 1 - Market Entry Research (15%) submitted in two parts by week 3 (2000 words maximum);
  • Assignment 2 – Strategy paper (15%) submitted in two parts in weeks 5 and 6 (2250 words maximum);
  • Assignment 3 – Branding and Marketing (15%) submitted in two parts week 8 (2250 words maximum);
  • Assignment 4 – Presentation (15%) due weeks 9 -12
  • Final assessment – Business plan for start up (40%) (30 page maximum) due at the End of Semester.
Prescribed Texts: None specified
Breadth Options:

This subject is not available as a breadth subject.
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills: The lectures will articulate the actual and potential relevance of the above fields to contemporary design practice. In order to synthesis these diverse concepts the subject focuses on teaching students how to:
  • Design and formulate strategy within the architectural design firm;
  • Design and develop marketing and business plans in order to implement this strategy. and following on from this;
  • Propose entrepreneurial projects aligned with firm strategy which are supported by both qualitative and quantitative concepts of value analysis;
  • Consequently: In the subject students are required to produce a business plan.
Links to further information: http://www.msd.unimelb.edu.au/
Notes: Enrolments in the subject are limited; selection into quota subjects is based on academic merit.

Related Course(s): Master of Architecture
Master of Architecture

Download PDF version.