Business and Professional Communications

Subject PUBL90004 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points: 12.50
Level: 9 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2011:

Semester 1, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

On campus

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 2
Total Time Commitment: 120
Prerequisites: Admission to the postgraduate certificate or diploma in Publishing and Communications, Master of Publishing and Communications, Master of Creative Writing, Publishing and Communications
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Coordinator

Ms Bryony Cosgrove

Contact

Bryony Cosgrove

bryonyc@unimelb.edu.au

Subject Overview:

This subject studies the elements of successful communication in business and professional contexts - and these elements also translate into one's personal communication. We study key skills, both written and oral, and take a resolutely pratical approach to communication in all forms, including presentations, copywriting, emailing, project reports, media releases and marketing and public relations. We examine the role of communication within the organisation and develop practical tools for effective communication and negotiation. We use practical examples to develop our ability to build rapport, our presentation skills and our body language.
Objectives:
  • have a theoretical understanding and a grounding in current theoretical approaches to communication in the workplace and their application to practice; and
  • be able to think critically and have the ability to create, assess, review and revise business and professional writing based on sound principles.
Assessment: A five minute oral presentation equivalent to 500 words 15% (due at workshops throughout the semester), a written proposal of 1500 words 25% (due a week after the oral presentation), a communication strategy outline and folio of 3000 words 55% (due at the end of semester). Students must attend at least 80% of classes to be eligible for assessment. Essays submitted after the due date without an extension will be penalised 2% per day. Essays submitted after two weeks of the assessment due date without a formally approved application for special consideration or an extension will only be marked on a pass/fail basis if accepted.
Prescribed Texts:

A subject reader will be available from the bookshop.
Breadth Options:

This subject is not available as a breadth subject.
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • have acquired research skills and be competent in the use of library resources, online information and other sources, and the ability to define areas of inquiry and the research methods appropriate to them;
  • have communication skills and an understanding of a wide range of forms of both oral and written communication, their generic requirements and their appropriate deployment in professional and business environments; and
  • have acquired time management and planning skills and have the ability to organise workloads, meet deadlines and engage in self-directed learning.
Notes: Students enrolled in a cognate postgraduate program may seek approval from the course coordinator.
Related Course(s): Master of Publishing and Communications
Postgraduate Certificate in Arts (Editing and Communications)
Postgraduate Diploma in Arts (Editing and Communications)

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