Understanding Australian Media

Subject MECM20006 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points: 12.50
Level: 2 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2011:

Semester 2, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable

On Campus

Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: 3
Total Time Commitment: 102
Prerequisites:

None
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: 100-222 Understanding Australian Media
Core Participation Requirements: For the purposes of considering request for Reasonable Adjustments under the disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Coordinator

Prof Sean Cubitt

Contact

Robert Hassan hassanr@unimelb.edu.au
Subject Overview:

This subject examines Australian media with an emphasis on its political nature and issues of policy, regulation, ownership, governance and local content. Students are encouraged to actively, and critically, examine their own media use. Drawing on this, and a range of case studies, students will engage with debates about journalism and ethics, the nature of commercial and public media, and the changing shape of news and current affairs. Major topics include advertising and commercial television, alternative media, talkback radio and the 'cash for comment' inquiry, and journalism and ethics. On completion of this subject, students should have developed a strong grasp of the major thematic issues influencing Australian media.
Objectives:

Students who complete this subject will:

  • be able to demonstrate a critical understanding of historical developments and current issues concerning Australian media;
  • have gained a broad understanding of the constituent interest groups in Australian media practice;
  • have forged intellectual links between daily media experience and broader theories about Australian media;
  • be able to identify and critically engage with a range of media theories, concepts and debates.
Assessment: A written essay of 2000 words 50% (due at the end of semester), a project of 2000 words 45% (due mid-semester), and an oral seminar presentation 5% (due during semester). This subject has a minimum hurdle requirement of 75% attendance and regular participation in tutorials are required. Assessment submitted late without an approved extension will be penalised at 10% per day. In-class tasks missed without approval will not be marked. All pieces of written work must be submitted to pass this subject.
Prescribed Texts:

A subject reader will be available.
Breadth Options:

This subject potentially can be taken as a breadth subject component for the following courses:

You should visit learn more about breadth subjects and read the breadth requirements for your degree, and should discuss your choice with your student adviser, before deciding on your subjects.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

Students who successfully complete this subject will:

  • be able to reflect on their own use of media and relate this to broader theoretical issues;
  • be able to critically analyse the role of contemporary media institutions;
  • be able to prepare and present their ideas in both verbal and written mode at an intermediate level and in conformity to conventions of academic presentation;
  • be able to participate in discussion and group activities and be sensitive to the participation of others.
Notes: This subject is available to students enrolled in the BA (Media and Communications), BA (Media and Communications)/Bachelor of Commerce and the BA (Media and Communications)/Bachelor of Laws.
Related Course(s): Bachelor of Arts(Media and Communications)
Bachelor of Arts(Media and Communications) & Bachelor of Commerce
Related Majors/Minors/Specialisations: Media and Communications
Media and Communications
Media and Communications

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