Managing Markets

Subject AGRI90014 (2011)

Note: This is an archived Handbook entry from 2011.

Credit Points:

12.50

Level:

9 (Graduate/Postgraduate)

Dates & Locations:

This subject has the following teaching availabilities in 2011:

June, Parkville - Taught online/distance.

Pre-teaching Period Start	not applicable
Teaching Period	not applicable
Assessment Period End	not applicable
Last date to Self-Enrol	not applicable
Census Date	not applicable
Last date to Withdraw without fail	not applicable

The 2011 commencement date is 27th June, 2011. The subject will be open on LMS approximately two weeks prior to the subject commencement date.

Timetable can be viewed here. For information about these dates, click here.

Time Commitment:

Contact Hours: This subject is taught using multimedia teaching techniques and is based around business case studies. There is no face-to-face contact for this subject.
Total Time Commitment: This subject is run over an 8-week period as opposed to a standard 12 week semester subject. It is recommended that students devote 14 hours per week to this subject over 8 weeks.

Prerequisites:

There are no prerequisites for this subject.

Corequisites:

There are no corequisites for this subject.

Recommended Background Knowledge:

Students must be able to perform word processing, use Excel spreadsheets, and have a reasonable understanding of the Internet and the University's Learning Management System.

Non Allowed Subjects:

There are no non-allowed subjects.

Core Participation Requirements:

It is University policy to take all steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel they have a disability that will impact on meeting the requirements in this subject are encouraged to discuss this matter with the Subject Coordinator and Disability Liaison Unit.

Coordinator

Ms Ros Gall

Contact

Melbourne School of Land & Environment Student Centre
Ground Floor, Land & Food Resources (building 142)

Enquiries
Phone: 13 MELB (13 6352)
Email: 13MELB@unimelb.edu.au

Subject Overview:	This subject teaches the concepts and skills required to manage the marketing function within any organisation. Students learn to analyze markets, select targets and develop product, price, promotion and distribution strategies for businesses. The subject will include contemporary and comprehensive case studies from both North America and Australia.
Objectives:	The object of this subject is to develop and extend the student's understanding of the marketing function with particular reference to the agribusiness sector. Students will be introduced to the concept of marketing and the importance of building and managing strong customer relationships through the use of target marketing and management of product, price, promotion and distribution strategies. The subject will utilise a variety of case studies to illustrate selected marketing concepts.
Assessment:	Online discussion participation (20%), Group assignments, 4000 words (40%), Individual assignment, 3000 words (40%). *Online discussion is an integral component of this subject - a minimum grade of 50% is required in this component.
Prescribed Texts:	Kotler, P., Brown, L., Adam, S., Burton, S. and Armstrong, G. (2007). Marketing 8th. Pearson Eduction, Australia. It is recommended that text books be ordered through the MSLE Student Centre EMAIL: SC-MSLE@unimelb.edu.au
Recommended Texts:	Further reading materials will be available online.
Breadth Options:	This subject is not available as a breadth subject.
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Generic Skills:	It is expected students will develop: Awareness of and ability to utilise appropriate communication technology and methods for the storage, management and analysis of data Highly developed computer-based skills to allow for effective on-line learning and communication Appreciation of social and cultural diversity from a regional to a global context Ability to collaborate, exchange ideas and debate across on-line learning platforms Ability to plan, use time effectively and manage small projects.
Related Course(s):	Graduate Certificate in Agribusiness Master of Agribusiness (Coursework) Master of Agricultural Science Master of Animal Science Master of Food Science Postgraduate Certificate in Food Science Postgraduate Diploma in Food Science

Download PDF version.