Advanced Marketing Management

Subject MKTG40001 (2010)

Note: This is an archived Handbook entry from 2010.

Credit Points:

12.50

Level:

4 (Undergraduate)

Dates & Locations:

This subject has the following teaching availabilities in 2010:

Semester 1, Parkville - Taught on campus.

Pre-teaching Period Start	not applicable
Teaching Period	not applicable
Assessment Period End	not applicable
Last date to Self-Enrol	not applicable
Census Date	not applicable
Last date to Withdraw without fail	not applicable

Timetable can be viewed here. For information about these dates, click here.

Time Commitment:

Contact Hours: Three hours per week
Total Time Commitment: Not available

Prerequisites:

Entry into Master of Commerce (Management)/Master of Commerce (Marketing) or Entry into B Com (Hons)

Corequisites:

None

Recommended Background Knowledge:

Please refer to Prerequisites and Corequisites.

Non Allowed Subjects:

None

Core Participation Requirements:

For the purposes of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this subject are articulated in the Subject Description, Subject Objectives, Generic Skills and Assessment Requirements for this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/

Coordinator

Assoc Prof Liliana Bove

Contact

Commerce Student Centre
Upper Ground Floor
ICT Building
111 Barry Street
The University of Melbourne

Tel: +61 3 8344 5317
Toll Free: 1800 666 300
Fax: +61 3 9347 3986
Email: commerce-courseadvice@unimelb.edu.au

Subject Overview:	This subject expands students’ knowledge of major theories and current research in marketing. It includes advanced topics on the role and future of marketing as a discipline including: branding, consumer behaviour decision making, marketing ethics, the service-dominant logic, services marketing and postmodern approaches to consumer research.
Objectives:	On successful completion of this subject a student should be able to: • Describe and articulate the importance of marketing and its relationship with other organisational functions • Analyse the conceptual frameworks and analytical tools available to marketing managers and how they can be applied • Critically evaluate marketing initiatives within organisations and understand their likely impact on business performance
Assessment:	A 3-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
Prescribed Texts:	You will be advised of prescribed texts by your lecturer.
Breadth Options:	This subject is not available as a breadth subject.
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Generic Skills:	High level of development: oral communication; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; receptiveness to alternative ideas. Moderate level of development: written communication; collaborative learning; problem solving; team work; statistical reasoning; application of theory to practice; accessing data and other information from a range of sources. Some level of development: use of computer software.
Related Course(s):	Master of Commerce (Management) Master of Commerce (Marketing)

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