Master of Applied Commerce (Marketing)

Course 286AL (2010)

Note: This is an archived Handbook entry from 2010.

Year and Campus: 2010 - Parkville
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Level: Graduate/Postgraduate
Duration & Credit Points: 200 credit points taken over 24 months full time. This course is available as full or part time.

Coordinator

Professor Bill Harley

Contact

Graduate School of Business and Economics Student Centre
Level 4, 198 Berkeley Street
Telephone: +61 3 8344 1670
Online Enquiries: http://www.gsbe.unimelb.edu.au/future/unity_forms/contact.html
Web: www.melbournegsm.unimelb.edu.au

Course Overview: This course aims to provide graduates with a comprehensive advanced grounding in core business areas, with an in-depths specialist training in marketing.
Objectives: On successful completion of this course, students should be able to:
  • Analyse the fundamental principles involved in managing consumers and brands;
  • Explain the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance;
  • Apply marketing principles by conducting an in-depth marketing plan project, using a real-world company as an example;
  • Synthesise schools of thought in all marketing disciplines; and
  • Critically evaluate a marketing plan.
Course Structure & Available Subjects: The Master of Applied Commerce (Marketing) 16 Subject Program consists of sixteen semester-length subjects comprising two fundamentals subjects, six business foundation subjects, five marketing subjects and three additional elective subjects.
Subject Options: Two fundamentals subjects: Two Master of Management foundation subjects as approved by the Program Director.

Students who have completed appropriate undergraduate study may be exempted (not credited) from undertaking these fundamentals subjects.

Six core business foundation subjects:
Subject
Study Period Commencement:
Credit Points:
Summer Term, Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50
Summer Term, Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50

Select ONE of the following two subjects:

Subject
Study Period Commencement:
Credit Points:
Semester 1, Semester 2
12.50
Semester 1, Semester 2
12.50


Five marketing subjects selected from:
Subject
Study Period Commencement:
Credit Points:
Semester 1
12.50
Semester 2
12.50
Summer Term, Semester 1
12.50
Semester 1
12.50
Semester 2
12.50
Semester 1
12.50
Semester 2
12.50
Semester 2
12.50
Semester 2
12.50
Summer Term, Semester 1
12.50


Three additional elective subjects:

Three additional elective subjects selected from the Graduate School of Business and Economics's postgraduate offerings with the permission of the Academic Director of the Program.
Entry Requirements:

An undergraduate degree in any discipline, or equivalent.

Completion of the Graduate Management Admissions Test (GMAT)

Personal Statement
Core Participation Requirements:

For the purpose of considering requests for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Students Experiencing Academic Disadvantage Policy, academic requirements for this course are articulated in the Course Description, Course Objectives and Generic Skills of this entry.

The University is dedicated to provide support to those with special requirements. Further details on the disability support scheme can be found at the Disability Liaison Unit website: http://www.services.unimelb.edu.au/disability/
Graduate Attributes:

On successful completion of this course, students should be able to demonstrate the following attributes and skills:

  • Solving complex marketing problems;
  • Accessing empirical and theoretical research from various sources;
  • Team work;
  • Analysis and synthesis of information; and
  • Oral and written communication skills.
Notes:

Please note: The Master of Applied Commerce (Marketing) is no longer available for entry.

Assessment
Students must pass all sixteen subjects to qualify for the Master in Applied Commerce (Marketing) 16 Subject Program.

Graduate Diploma in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their students, may be eligible to exit with a Graduate Diploma in Applied Commerce. Students must have successfully completed four core subjects and four elective subjects, and be in good standing to be eligible to be awarded the Graduate Diploma in Applied Commerce.

Graduate Certificate in Applied Commerce
Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Applied Commerce. Students must have successfully completed three core subjects and one elective subject, and be in good standing to be awarded the Graduate Certificate in Applied Commerce.

Students who are enrolled in the 16 subject streams of any of the Master of Applied Commerce programs must have successfully completed the two fundamentals subjects, in addition to the above requirements to be eligible for the award of the Graduate Diploma or Graduate Certificate.

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