Global Marketing

Subject 325-230 (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Credit Points: 12.50
Level: 2 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2009:

For information about these dates, click here.
Time Commitment: Contact Hours: Two 1-hour lectures and a 1-hour tutorial per week
Total Time Commitment: Not available
Prerequisites: 325-104 Principles of Marketing
Corequisites:

Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Subject Overview:

This subject provides an introduction to marketing in the international marketplace. Topics covered include the cultural, economic, political and legal environments within which global marketing occurs; drivers toward globalisation; foreign market assessment, selection and analysis; international product policy; international advertising and promotion; channel management; coordinating global marketing.
Objectives:

On successful completion of this subject, students should be able to: Appreciate and evaluate some of the major analytical frameworks that form the basis of international/global marketing management, Demonstrate an understanding of the complexities of operating in the global marketplace,

Describe and appraise the skills/mindsets required for formulating and implementing successful marketing strategies in foreign countries,

Critically evaluate some of the major debates occurring in the field of international marketing

Assessment:

A 2-hour examination (60%) and assignment(s) totalling not more than 4000 words (40%).
Prescribed Texts: None
Breadth Options:

This subject is not available as a breadth subject.
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

  • High level of development: collaborative learning; team work; application of theory to practice.

  • Moderate level of development: oral communication; written communication; problem solving; interpretation and analysis; critical thinking; synthesis of data and other information; evaluation of data and other information; accessing data and other information from a range of sources; receptiveness to alternative ideas.

  • Some level of development: use of computer software.
Notes: Students may not gain credit for both 325-309 Global Marketing and 325-230 Global Marketing.

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