Business and Professional Communications

Subject 106-475 (2009)

Note: This is an archived Handbook entry from 2009. Search for this in the current handbook

Credit Points:

12.50

Level:

9 (Graduate/Postgraduate)

Dates & Locations:

This subject has the following teaching availabilities in 2009:

Semester 1, - Taught on campus.

Pre-teaching Period Start	not applicable
Teaching Period	not applicable
Assessment Period End	not applicable
Last date to Self-Enrol	not applicable
Census Date	not applicable
Last date to Withdraw without fail	not applicable

Timetable can be viewed here. For information about these dates, click here.

Time Commitment:

Contact Hours: A 1-hour lecture and a 2-hour seminar each week
Total Time Commitment: 2 contact hours/week, 8 additional hours/week. Total of 10 hours per week.

Prerequisites:

None

Corequisites:

None

Recommended Background Knowledge:

None

Non Allowed Subjects:

None

Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Coordinator

Ms Jenny Lee

Contact

Jenny Lee
jenny.lee@unimelb.edu.au

Subject Overview:	This subject is concerned with the elements of successful communication in business and professional contexts. It introduces students to key business communications skills, focusing on both written and oral communications. The subject explores pertinent organisational and communication theories, which provide the context for a practical introduction to effective oral and written communication in a range of forms, including presentations, letters, advertising and promotional copy, electronic documents, project reports, media releases and marketing and public relations documents. The subject provides students with a critical understanding of the role of communications within the organisation and with the practical tools of effective communication and negotiation. Guest lecturers will provide insight into current business and professional communications practice.
Objectives:	have a theoretical understanding and a grounding in current theoretical approaches to communication in the workplace and their application to practice; be able to think critically and have the ability to create, assess, review and revise business and professional writing based on sound principles.
Assessment:	A 10-minute oral presentation 10% (due at workshops throughout the semester); a written proposal of 1500 words 25% (due after workshops throughout the semester); a communication strategy outline and folio of 3000 words 55% (due at the end of semester). Tutorial participation 10%.
Prescribed Texts:
Breadth Options:	This subject is not available as a breadth subject.
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Generic Skills:	have acquired research skills and be competent in the use of library resources, online information and other sources, and the ability to define areas of inquiry and the research methods appropriate to them; have communication skills and an understanding of a wide range of forms of both oral and written communication, their generic requirements and their appropriate deployment in professional and business environments; have acquired time management and planning skills and have the ability to organise workloads, meet deadlines and engage in self-directed learning.
Notes:	This subject is only available to students enrolled in the Publishing and Communication Program, Media and Communications Honours or MA Programs. Students enrolled in other cognate PG Programs may seek approval from the course coordinator
Related Course(s):	Bachelor of Arts (Honours)(Media and Communications) Master of Arts (Science, Communication and Society) Master of Global Media Communication Master of Publishing and Communications Postgraduate Certificate in Arts (Editing and Communications) Postgraduate Diploma in Arts (Editing and Communications) Postgraduate Diploma in Arts (Media and Communication)

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