Marketing in Education

This subject has the following teaching availabilities in 2008:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

This subject is not available as a breadth subject.

• understand the importance, evolution and application of marketing management as an integrated function within the changing educational environment;
• apply the features of marketing as a multi dimensional concept to own organisational settings;
• develop and prepare a marketing plan; and
• apply the key concepts of marketing including the marketing concept, market orientation, marketing information systems, market strategy, and relationship marketing as applied to educational settings.

Generic Skills:

On the completion of this subject students should be able to:

• demonstrate understanding of conceptual models ;
• understand and use a range of research skills;
• analyze and interpret and present research findings;
• plan and develop research project;
• plan strategically.