Master of Applied Commerce (Marketing)

Course 286-AA (2008)

Note: This is an archived Handbook entry from 2008.Search for this in the current handbook Search for this in the current handbook

Year and Campus:	2008
Fees Information:	Subject EFTSL, Level, Discipline & Census Date
Level:	Graduate/Postgraduate

 ContactGraduate School Office, Faculty of Economics and Commerce 

Course Overview:	This course aims to provide graduates with a comprehensive advanced grounding in core business areas, with an in-depths specialist training in marketing.
Objectives:	On successful completion of this course, students should be able to: Analyse the fundamental principles involved in managing consumers and brands; Explain the critical importance of marketing management, marketing research, branding, consumer behaviour, promotion and communications and services marketing for superior business performance; Apply marketing principles by conducting an in-depth marketing plan project, using a real-world company as an example; Synthesise schools of thought in all marketing disciplines; and Critically evaluate a marketing plan. On successful completion of this course, students should be able to demonstrate the following attributes and skills: Solving complex marketing problems; Accessing empirical and theoretical research from various sources; Team work; Analysis and synthesis of information; and Oral and written communication skills.
Course Structure & Available Subjects:	The Master of Applied Commerce (Marketing) 12 Subject Program consists of twelve semester-length subjects comprising six core business foundation subjects, five marketing subjects and one additional elective subject.
Subject Options:	Six core business foundation subjects: Subject Study Period Commencement: Credit Points: 306-660 Accounting for Decision Making Semester 1, Semester 2, Summer 12.50 316-660 Managerial Economics Semester 1, Semester 2 12.50 325-640 Marketing Management Semester 1, Semester 2, Summer 12.50 325-663 Human Resource Management Semester 1, Semester 2 12.50 Select ONE of the following two subjects: Subject Study Period Commencement: Credit Points: 306-662 Information Processes & Control Semester 1, Semester 2 12.50 333-641 Financial Management Semester 1, Semester 2 12.50 Select ONE of the following two subjects: Subject Study Period Commencement: Credit Points: 316-661 Quantitative Methods for Business Semester 1, Semester 2 12.50 316-802 Macroeconomics for Managers Semester 1, Semester 2 12.50 Five marketing subjects selected from: Subject Study Period Commencement: Credit Points: 325-634 Public Relations Management Semester 1 12.50 325-660 Marketing Plans and Strategy Semester 2 12.50 325-661 Brand Management Semester 2, Summer 12.50 325-662 Service Marketing Not offered in 2008 12.50 325-666 Customer Behaviour Semester 1 12.50 325-667 Advertising Semester 1 12.50 325-671 Business to Business Marketing Semester 2 12.50 325-680 Marketing Research Semester 2 12.50 325-681 International Marketing Management Semester 1, Summer 12.50 One additional elective subject: One additional elective subject selected from the Facultys postgraduate offerings with the permission of the Academic Director of the Program.
Entry Requirements:	An undergraduate degree in any discipline, or equivalent, plus at least one year of documented work and/or professional experience.
Core Participation Requirements:	For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry. It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability
Graduate Attributes:	None
Notes:	Assessment Students must pass all twelve subjects to qualify for the Master in Applied Commerce (Marketing) 12 Subject Program. Graduate Diploma in Applied Commerce Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their students, may be eligible to exit with a Graduate Diploma in Applied Commerce. Students must have successfully completed four core subjects and four elective subjects, and be in good standing to be eligible to be awarded the Graduate Diploma in Applied Commerce. Graduate Certificate in Applied Commerce Students enrolled in any of Master of Applied Commerce programs who are either unable, or who choose not to continue with their studies, may be eligible to exit with a Graduate Certificate in Applied Commerce. Students must have successfully completed three core subjects and one elective subject, and be in good standing to be awarded the Graduate Certificate in Applied Commerce. Students who are enrolled in the 16 subject streams of any of the Master of Applied Commerce programs must have successfully completed the two fundamentals subjects, in addition to the above requirements to be eligible for the award of the Graduate Diploma or Graduate Certificate.

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