Agricultural Marketing

Subject 208-306 (2008)

Note: This is an archived Handbook entry from 2008.Search for this in the current handbookSearch for this in the current handbook

Credit Points: 12.500
Level: Undergraduate
Dates & Locations:

This subject has the following teaching availabilities in 2008:

Semester 2, - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: Thirty-six hours of lectures and 36 hours of tutorials
Total Time Commitment: Not available
Prerequisites: 207-101 Land, Food and Resource Economics or 316-102 Introductory Microeconomics
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Coordinator

Assoc Prof Bill Malcolm
Subject Overview:

This subject is about marketing of agricultural products. The content deals with:

  • marketing as a business activity;

  • schools of marketing thought;

  • perfect and imperfect competition in business activity;

  • agricultural supply and supply chains;

  • agricultural demand;

  • price formation;

  • analysis of effects of interventions in agricultural markets;

  • determination and distribution of marketing margins;

  • product differentiation;

  • product grading;

  • promotion;

  • risk in marketing;

  • strategic alliances;

  • transactions costs;

  • contract marketing;

  • cooperative marketing;

  • international trade in agricultural products; and

  • issues in marketing the major agricultural products.
Assessment: A three-hour examination (60%), and two assignments equivalent to 3000 words (each worth 20%).
Prescribed Texts: None
Recommended Texts:

  • Agricultural Product Prices (W G Tomek, and K L Robinson), Cornell University Press, 1990
Breadth Options: This subject is a level 2 or level 3 subject and is not available to new generation degree students as a breadth option in 2008.
This subject or an equivalent will be available as breadth in the future.
Breadth subjects are currently being developed and these existing subject details can be used as guide to the type of options that might be available.
2009 subjects to be offered as breadth will be finalised before re-enrolment for 2009 starts in early October.
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:

Information Not Available
Related Course(s): Bachelor of Agricultural Science
Bachelor of Agricultural Science
Bachelor of Agriculture and Bachelor of Commerce
Bachelor of Food Science

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