Professional Services Management

Subject LAWS70350 (2010)

Note: This is an archived Handbook entry from 2010.

Credit Points: 12.50
Level: 7 (Graduate/Postgraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2010:

October, Parkville - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: The total class time is between 24 and 26 hours.
Total Time Commitment: Visit the Melbourne Law Masters website for more information about this subject.
Prerequisites: Visit the Melbourne Law Masters website for more information about this subject.
Corequisites: Visit the Melbourne Law Masters website for more information about this subject.
Recommended Background Knowledge: Visit the Melbourne Law Masters website for more information about this subject.
Non Allowed Subjects: Visit the Melbourne Law Masters website for more information about this subject.
Core Participation Requirements: Visit the Melbourne Law Masters website for more information about this subject.

Contact

For the most up-to-date information about this subject, contact the Melbourne Law Masters Office by email at law-masters@unimelb.edu.au or phone 8344 6190 or alternatively visit the subject website: www.masters.law.unimelb.edu.au
Subject Overview:
  • Practice economics
  • Strategy: Formulation and implementation
  • Managing people
  • Marketing, brand and reputation building
  • Business development and client relationship management
  • Business processes and efficiency
  • Knowledge management
  • Business planning and measurement
  • Why some firms fly.
Objectives:

A student who has successfully completed this subject should:

  • Understand the economics of running a legal practice, be it a sole practice, part of a large or medium-sized firm or even an in-house team
  • Be able to formulate a successful competitive business strategy
  • Understand how to recruit, retain, engage and lead staff within a legal environment
  • Understand how to establish key business processes and operate them efficiently
  • Understand the fundamentals of marketing, brand and reputation building
  • Understand how to win clients and build enduring client relationships
  • Understand how to capture, store and leverage commercially valuable knowledge and intellectual property
  • Understand the keys to successful leadership and management of a legal practice - why some firms fly.
Assessment:

10,000 word research paper (100%) (13 January 2011) on a topic approved by the subject coordinator

Prescribed Texts: Visit the subject website for more information
Breadth Options:

This subject is not available as a breadth subject.

Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills: Visit the Melbourne Law Masters website for more information about this subject.
Links to further information: http://www.masters.law.unimelb.edu.au/

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