Preparing, Promoting and Presenting

Subject 760-401 (2009)

Note: This is an archived Handbook entry from 2009.

Credit Points: 12.50
Level: 3 (Undergraduate)
Dates & Locations:

This subject has the following teaching availabilities in 2009:

Semester 2, - Taught on campus.
Pre-teaching Period Start not applicable
Teaching Period not applicable
Assessment Period End not applicable
Last date to Self-Enrol not applicable
Census Date not applicable
Last date to Withdraw without fail not applicable


Timetable can be viewed here. For information about these dates, click here.
Time Commitment: Contact Hours: A 1-hour lecture and a 2-hour tutorial per week
Total Time Commitment: 3 contact hours/week , 6 additional hours/week. Total of 9 hours per week.
Prerequisites: Usually 25 points of second year creative arts or arts subjects.
Corequisites: None
Recommended Background Knowledge: None
Non Allowed Subjects: None
Core Participation Requirements:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

Coordinator

Ms Brenda Addie

Contact

Creative Arts Office Phone: 8344 8389
Subject Overview: This subject surveys modes of communication in which arts managers must engage from normal business messages to preparing collateral for purposes of promotion. Students will be encouraged to develop a critical and analytical perspective on the effectiveness of selected materials in achieving their intended outcome.
Objectives:
  • understand the processes and techniques associated with presentation and promotion in the arts industry;
  • understand the relationship of product-development to production and to promotional strategies;
  • understand the role of stake holders in the communication networks peculiar to different art forms;
  • identify specific strategies for specific audiences and art product.
Assessment: An individual class presentation and written report of 2000 words at 3rd year level or 2250 words at 4th year level 50% (due mid-semester), and a group project presentation and a written report of 2000 words at 3rd year level and 2750 words at 4th year level 50% (due end of semester).
Prescribed Texts: None
Breadth Options:

This subject is not available as a breadth subject.
Fees Information: Subject EFTSL, Level, Discipline & Census Date
Generic Skills:
  • work successfully with peers;
  • demonstrate advanced communication skills;
  • access a broad range of resource material, including traditional text and electronic media;
  • manage time effectively in the completion of a self-directed research project;
  • demonstrate the ability and self-confidence to comprehend complex concepts.
Notes: Formerly available as 760-390. Students who have completed 760-390 are not eligible to enrol in this subject.
Related Course(s): Bachelor of Creative Arts
Bachelor of Creative Arts and Bachelor of Music
Bachelor of Creative Arts and Bachelor of Teaching
Bachelor of Creative Arts(Honours)
Postgraduate Diploma in Creative Arts

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