Marketing Management

This subject has the following teaching availabilities in 2008:

For the purposes of considering request for Reasonable Adjustments under the Disability Standards for Education (Cwth 2005), and Student Support and Engagement Policy, academic requirements for this subject are articulated in the Subject Overview, Learning Outcomes, Assessment and Generic Skills sections of this entry.

It is University policy to take all reasonable steps to minimise the impact of disability upon academic study, and reasonable adjustments will be made to enhance a student's participation in the University's programs. Students who feel their disability may impact on meeting the requirements of this subject are encouraged to discuss this matter with a Faculty Student Adviser and Student Equity and Disability Support: http://services.unimelb.edu.au/disability

This subject is not available as a breadth subject.

On successful completion of this subject, students should be able to:

• analyse the fundamental principles involved in managing markets
• explain the critical importance of marketing for superior business performance
• analyse marketing problems and be capable of applying relevant models/themes to generate appropriate solutions

On successful completion of this subject, students should have improved the following generic skills:

• Critical evaluation of an argument. For example, that market share does not necessarily create shareholder value because market share often comes at a cost;
• Application of marketing theories to real world marketing practice;
• Problem solving, which should be fostered through the application of appropriate theories or principles. For example, determine when to lower a product price permanently as opposed to using a series of price promotions;
• Oral and written communication;
• Collaborative learning and team work;
• Strategic thinking.